Ellen DeGeneres: talk show host or CIA agent?

Paper
Iris Dumoulin
16/03/2020
11 minutes to read

In 2018, people believed that Eric Trump suggested that Ellen DeGeneres is part of a hidden government within the US. This essay analyzes how this conspiracy theory has come into existence, who plays a role in it, and what this means online.

Squatting Slavs: a culture, a stereotype or just a meme?

Article
Kristiana Naydenova
08/11/2018
18 minutes to read

Is the Squatting Slav phenomenon helping Slavs express themselves or is it ruining their reputation? This article explores the emergence, historical background, popularization, culture and language of the meme.

How globalization changed Singapore

Article
Mariosé Bergsteijn
07/06/2019
16 minutes to read

The city-state Singapore is a prime example of how huge of an impact globalization can have. We can see this through Singapore developing from a small fishing town to a thriving megapolis.

Big Data Is Watching You

The Biases we feed to Tinder algorithms

Article
Magdalena Rolle
25/02/2019
13 minutes to read

This article reflects on how the biases of Tinder algorithms hold up a mirror to our society by analyzing the human impact on their technological workings.

Importance of social media in the globalized internet age

Trump, social media and the first Twitter-based Presidency

Article
Jordan Hollinger
07/05/2018
12 minutes to read

Trump's social media presence is the most salient factor behind his success in the recent presidential election.  Trump's usage of internet and social media to connect with his supporters is much more successful than traditional forms of media.

A once solely Jamaican based music style and culture started in the Jamaican dancehalls, inspired by ska and rocksteady, took over the world in the ’70s, Reggae.

Reggae as a global culture scape

Article
Naomi Hofman
22/06/2020
16 minutes to read

Jamaica is the center of a huge global culture scape: reggae. This article analyzes the globalization and history of reggae culture using Appadurai's concept of hard and soft globalization and Wallerstein's world-system analysis. 

The power of online reviews in decision-making

Article
Nadine Visser
05/06/2020
11 minutes to read

Online reviews are widely used for decision-making in daily life. Reviews of entertainment objects (e.g. films, books) are used as evidence of their quality. In this paper, we discuss the construction of "experts" on cultural knowledge online.

Jeffree Star and the LGBTQ Community

Article
Anne Sieberichs
09/05/2019
11 minutes to read

The world of YouTubers is diverse and colorful. An example of this big world is male make-up YouTuber Jeffree Star. This article discusses why he is contributing in the LGBTQ community. 

ikea, globalization, advertisement

How typically Swedish is IKEA all over the world?

Article
Malou Janssen
25/03/2019
9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?