Squatting Slavs: a culture, a stereotype or just a meme?

Article
Kristiana Naydenova
08/11/2018
18 minutes to read

Is the Squatting Slav phenomenon helping Slavs express themselves or is it ruining their reputation? This article explores the emergence, historical background, popularization, culture and language of the meme.

catfishing, online, digital culture

How did catfishing come into our society?

Article
Anna Meerts
05/12/2018
10 minutes to read

This article deals with one of the downsides of digitalization called catfishing. Do you know what online phenomenon 'Catfishing' is? This article provides the answer.

Understanding "I'm Still Here". This can't be real, right?

Paper
Hanne Hermens
16/09/2020
15 minutes to read

This essay explores the confusion that was ignited by the film I'm Still Here (2010) by analysing its form, purpose and content and comparing it to other forms of film. 

influencer marketing

Influencer marketing has some serious ethical issues

Article
Nataliia Vdovychenko
24/03/2021
10 minutes to read

Influencer marketing is powerful. In recent years  consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.

Click farms as shows in the HBO show 'Silicon Valley'.

A look behind the scenes of click farms

Article
Idhuna Pastoor
29/04/2019
10 minutes to read

Have you heard of click farms? They manipulate the algorithms on social media, and make use of the popularity principle to create visibility online. But are click farms actually a legal business?

ikea, globalization, advertisement

How typically Swedish is IKEA all over the world?

Article
Malou Janssen
25/03/2019
9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?

VOGUE: Still Spreading Western Beauty Ideals?

Article
Tim Hankart
20/11/2019
10 minutes to read

Vogue has spread westernized beauty ideals across the world with their magazine covers in the past. In 2018 Vogue has shown that they are going in a different direction by including more diversity in their selection of cover models.

what is the self proclaimed 'art hoe'?

The whitewashing of the 'art hoe' movement

Article
Marieke Weeda
13/01/2020
10 minutes to read

This article explores how the art hoe movement, meant as a space of creative expression for PoC (People of Colour) artists, got whitewashed into a mere aesthetic disconnected from its origins.