Digital Industries and Infrastructures

Big Tech companies

Privacy vs. Big Data: Who are we in the eyes of tech giants?

Article
Nataliia Vdovychenko
05/04/2021
20 minutes to read

Big Data is the new gold. However, what exactly do platforms know about us? This case study is going to explore transparency in data collection of Google and Apple to answer the question of who we are in the eyes of tech giants.