Animal Rights

Wakker Dier chasing a home delivery van from supermarket Albert Heijn

Wakker Dier: animal rights activism in the Netherlands

Article
Claudia Gerards
24/06/2020
17 minutes to read

Some meat comes from animals that had a terrible life. In protest, organization Wakker Dier went viral with a campaign in which they followed supermarket home delivery trucks. But how did they achieve virality?