Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.
The very thing that has made Facebook great also makes it obsolete. Designed in the very early years of the 21st century and swept up in a wave of tremendous technological developments, Facebook now looks, and feels, almost medieval.
Digital technologies are so omnipresent around the world that the study of digital culture potentially encompasses all aspects of everyday life, and is not limited to the internet or modern communication technologies.