Donald Trump's message helped him win the 2016 presidential election. However, could the opponents' counter-messages have helped support his own? This paper analyzes the complex construction of Trump's message that propelled him into presidency.
Donald Trump knows very well that mediated visibility can be used as a political instrument and weapon. So instead of trying to control this mediated visibility, he uses mediated controversy as his strategy.
This article analyzes the way in which media shapes Donald Trump’s message and discourse, especially highlighting the importance of the length of the appearances, as they differ depending on the particular message the candidate is promoting.
In this second article on Trump's message, Ico Maly analyzes Donald Trump's "bragging-message machine". Winning elections is not about how well informed or intelligent a candidate is, it’s about ‘Message’.
In this first article on "Trump's Message", Ico Maly analyzes the negative messaging of the adversaries of Donald Trump. He argues that the framing of Trump as a clown makes us blind to the power of his message.