fitness

The Ultimate Guide to Becoming a Gym Bro

Article
Joni Haak
09/12/2021
13 minutes to read

This article analyses how Gym Bro identity features on Instagram to gain comprehension of what requirements need to be met in order to reach a sense of enoughness and become recognized as a full-fledged member of the Instagram gym bro community.

Nimai Delgado

Reshaping Vegan Masculinity

Article
Nataliia Vdovychenko
09/11/2020
16 minutes to read

What is vegan masculinity? And what happens if we combine veganism and bodybuilding? 

cheat day, Buttermore

Stephanie Buttermore's Cheat Day videos

Article
Elina Postova
26/04/2019
10 minutes to read

Stephanie Buttermore and her layered social media personality give us insight into how influencers construct a widely desired body image. Her "Fantasy Cheat Days" make us wonder about the nature of such content and what it reflects.

Joel Beukers, cars, ferrari, voor goud

Joel Beukers gives his own twist to Foucault's biopower

Article
Yannick Arts
25/04/2019
11 minutes to read

Joel Beukers, a Dutch fitness guru and entrepreneur, has been very successful thanks to the obsession with the human body and the current technological era. His loud personality resembles that of another Dutch media personality.