hashtag activism

Do viral campaigns work? From Movember to #itsoktotalk

Paper
Thi Phuong Anh Nguyen
01/11/2018
10 minutes to read

Viral challenges like the Ice Bucket Challenge or Movember have raised awareness and money for charity. We propose that a combination of seriousness and playfulness may be an important element of such campaigns. 

digital activism, #metoo, #blacklivesmatter, slacktivism, digital media

Activism in the digital age

File

Activism has changed in the digital age. Social movements and activists need media. Counter movements use their own and mass media to mobilise and to have impact.