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Virat Kohli

Interested in globalization? Watch cricket

Column
Jan Blommaert
25/06/2019
7 minutes to read

The Cricket World Cup 2019 is a global media event of enormous size, while cricket itself is practiced only in a relatively small area in the world. How come?

Emma Watson on Framing

Column
Jan Blommaert
21/05/2019
6 minutes to read

Emma Watson's Instagram reaction to the Alabama abortion bill accurately exposes the work of framing in public debates, and shows an educational use of social media. 

Zuckerberg Facebook

#10yearchallenge conspiracy goes viral

Article
Nataliia Vdovychenko
20/02/2019
5 minutes to read

#10yearchallenge has conquered our timelines, but also face recognition algorithms and targeted advertising.

The impact of Instagram influencers

Article
Jelske van Es
28/08/2019
14 minutes to read

On Instagram, influencers make a lot of money by promoting brands or products in their posts. How does an influencer stand out and gain a big following in the still-increasing amount of influencers on Instagram? 

Matcha: Don't let yourself be fooled by superfoods

Article
Federica Morgandi
02/05/2019
9 minutes to read

Superfoods are hot, and so is Matcha, the powdered green tea. Matcha is more than just tea, it is a superfood, an identity emblem and a social media phenomenon. 

Finstagram: A chance to show the real 'you' on Istagram?

Paper
Emily van der Veen
04/09/2018
9 minutes to read

Finstagrams are a new social media phenomenon. This essay discusses why people are creating Finstagrams and argues why this is not necessarily a more true representation of yourself.  

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
01/11/2018
18 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?