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The article places direct address in the TV-series Fleabag in the context of trends in self-representation on social media. Fleabag uses self-disclosure as a form of self-branding, to manipulate the audience and distract herself.
This article explores how the series Fleabag destroys the fourth wall and what this means for the relationship between the viewer and Fleabag.
In this interview, we ask phd-researcher Burcu Korkmazer to reflect on the impact of digital culture.