Dutch violinist André Rieu is operating on a global and local field of the music industry with enormous success. This article explores how Rieu strikes a balance in building a glocal identity through his language use and social media presence.

Carnival in the Netherlands is a weird tradition for many, but not for kebab man Bülent Arpaci. How did a small town in Northern-Limburg react to his Turkish carnival song, written in the local dialect?

K-Pop fans can now be found all over the world. Due to the mass organized fan actions, traditions, and complicated language, the K-Pop fandom sets itself apart from other fandoms. In this article I look at K-Pop fans on Twitter as a cultural niche.