Diggit Magazine

Orwell

Freedom is slavery: Apple’s 1984 Ad Forty Years On

Article
Julian Hanna
24/01/2024
8 minutes to read

Imagine one of the most shareable clips you’ve ever seen … and now imagine seeing it only once. That's exactly what happened to many of the people who watched Apple's "1984" television commercial during the Super Bowl. In this article, Julian Hanna reflects on the event.

apple 1984, ad, digital utopianism, hyper-opticon, panopticon

Apple’s 1984 ad: from digital utopianism to hyper-opticon

Article
Ico Maly
22/01/2024
20 minutes to read

Apple's 1984 ad promised digital liberation, but today's reality reveals pervasive surveillance and a techno-feudalism. The utopian dream has transformed into a dystopian era of mind control and exploitation by digital platforms.