#social media

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article
Anna Skorodihina
02/11/2022
12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

Eroda: No Land Quite Like It

Eroda: where visual art, storytelling and marketing become one

Paper
Kelly Burnet
23/05/2022
13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

what is the self proclaimed 'art hoe'?

The whitewashing of the 'art hoe' movement

Article
Marieke Weeda
24/09/2019
10 minutes to read

This article explores how the art hoe movement, meant as a space of creative expression for PoC (People of Colour) artists, got whitewashed into a mere aesthetic disconnected from its origins.

Brexit : An Online Battle With Offline Casualties

Article
Rebecca Jaffe
10/12/2018
13 minutes to read

In the 2016 Brexit referendum, the Leave campaign emerged victorious. This can be somewhat attributed to their effective use of social media strategies across multiple platforms. This article will explore how such tools produced this outcome.