social media and news

Jumbo's controversial World Cup commercial

The power of social media in news coverage: Jumbo’s World Cup commercial

Article
Femke van Bree
12/05/2023
13 minutes to read

Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.