Thought leadership

http://indianexpress.com/article/trending/trending-globally/frida-kahlo-barbie-salma-hayek-and-twitterati-slam-company-for-ignoring-her-disability-and-unibrows

The Frida Kahlo Barbie, desperately seeking authenticity

Column
Anne-Marie Sweep
19/04/2018
5 minutes to read

The Frida Kahlo Barbie shows us how brands can fail miserably in their search for authenticity. This article dives into the Frida Kahlo Barbie case. What caused the controversy? And what defines a real, thought leading brand to us?