transmedia storytelling

Eroda: No Land Quite Like It

Eroda: where visual art, storytelling and marketing become one

Paper
Kelly Burnet
23/05/2022
13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

Two women read a digital story on their phone.

Digital Storytelling

File

With daily activities and life moving online, digital stories that are specifically created for online publication are appearing. Digital stories make use of the the media's interactive, mulitplatform and multimodal affordances.

Pictured is BoJack looking at his inflated mascot.

How convergence culture makes BoJack Horseman possible

Article
Rebecca de Jongh
21/04/2020
7 minutes to read

The way we watch television has drastically changed since the nineties. We no longer simply consume, we participate. This article examines BoJack Horseman as a case study to explain how convergence culture has altered the way we consume media.