trend

The inverted filter on TikTok

TikTok's inverted filter: debunking symmetry as beauty standard

Paper
Kelly Burnet
07/11/2022
10 minutes to read

In this paper, discourse analysis is done on two TikTok entries to the inverted filter trend that became very popular in April 2021. By showing facial asymmetry as normal, Aubrey Ober gave a twist to the trend and recycled the trend's meaning.

Pokemon Go

How Pokémon Go shapes our everyday lives

Article
Nataliia Vdovychenko
22/06/2019
14 minutes to read

Pokémon Go has brought more changes into our society than we used to think. These changes took place on the individual, social, cultural, political, and economic levels and evolved ever since the official launch of Pokémon Go.

Martin Garrix in Paradiso Amsterdam

Reusing Churches in the Netherlands

Article
Nataliia Vdovychenko
19/04/2019
14 minutes to read

Churches close down because of the small number of parishioners and this tendency is an important marker for the position of religion in Western Europe. What happens when churches do not attract the same numbers of believers anymore?

Zuckerberg Facebook

#10yearchallenge conspiracy goes viral

Article
Nataliia Vdovychenko
30/01/2019
5 minutes to read

#10yearchallenge has conquered our timelines, but also face recognition algorithms and targeted advertising.

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
18/05/2018
19 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?

Girls taking selfies

Plastic surgery and the quest for the perfect selfie in South Korea

Article
Nataliia Vdovychenko
20/03/2018
15 minutes to read

Plastic surgeries changed the world. In this article, we are going to talk about the measures taken to make an ordinary picture on your Instagram account “on point” and what some are willing to do in order to score those 10.000+ likes.

How vaginal trends discipline the body

Column
Gabriela de la Vega
15/03/2018
4 minutes to read

'Vajacials', wasp nests, and glitter are only some of the numerous vaginal trends out there. It seems like there is a never-ending need to change and enhance the female body and what does that say about the way in which women are perceived? 

Squatting Slavs: a culture, a stereotype or just a meme?

Article
Kristiana Naydenova
16/12/2017
18 minutes to read

Is the Squatting Slav phenomenon helping Slavs express themselves or is it ruining their reputation? This article explores the emergence, historical background, popularization, culture and language of the meme.