President Donald Trump's populist message took the United States, and the world, by storm. His fiery, controversial use of Twitter is certainly unique. But, there is another force behind his success: Steve Bannon and Breitbart News.
Eén van de grote lessen van 2017 is dat politici zoals Trump enorme leereffecten produceren. Ze leren delen van de samenleving via hun communicatie een nieuwe reeks normen en waarden, een nieuw normaal. Politici "maken school".
In this paper, the animated GIF is examined as a political tool that either destroys or builds the carefully constructed images of contemporary politicians.
Trump's social media presence is the most salient factor behind his success in the recent presidential election. Trump's usage of internet and social media to connect with his supporters is much more successful than traditional forms of media.
The immediate attention and quick rise of "covfefe", along with the press secretary's remark, provokes the question: was it just a typo? Or the exposure of a linguistic community of practice?