Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.
The content on YouTube has changed tremendously over the past few years. This article looks at the changes in content by some of the biggest YouTube creators and discusses potential reasons for these changes.
YouTube, the most famous and global video sharing platform, is home to an overwhelming amount of content creators. However, the monetization scheme and the adpocalypse that followed have changed things for the worse.
This article focuses on one specific group who is very active online which is the world of male make-up YouTubers. These vloggers who have been using YouTube and other platforms to make their voices heard. How did they do that?