What happens when one YouTuber films another YouTuber? This paper analyzes the potential for truthtelling in the YouTube documentary The Mind Of Jake Paul.
Stephanie Buttermore and her layered social media personality give us insight into how influencers construct a widely desired body image. Her "Fantasy Cheat Days" make us wonder about the nature of such content and what it reflects.
Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.
The content on YouTube has changed tremendously over the past few years. This article looks at the changes in content by some of the biggest YouTube creators and discusses potential reasons for these changes.
Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?
YouTube, the most famous and global video sharing platform, is home to an overwhelming amount of content creators. However, the monetization scheme and the adpocalypse that followed have changed things for the worse.
