The spreading of digital content, such as images, videos, or links, in a short period of time through online media such as Social Networking Sites (SNSs) and electronic mail, shared by a large number of people.
This article analyses the communication and social media strategy of the Italian populist leader Matteo Salvini. How does he and his party use social media to create a community, spread anger and get consensus. Read this article to find out!
Tinder has managed to collect millions of users despite its disturbing lack of privacy. Why does Tinder fail to secure individuals' data, and why are users still willing to take the risk to keep swiping?
The public sphere has been controlled by humans for years, but in the last decade, there has been a shift from human gatekeepers to algorithmic ones. This essay describes the consequences this algorithmic culture has for the public sphere.
Nowadays, fans speak in a ritualistic and phatic manner on Weibo. They interpret Weibo’s popularity metrics and algorithms and use them for strategic communicative practices, aiming at boosting positive publicity and high media visibility for idols.
Who is responsible for public values in an online society? Professor José van Dijck talks about the challenges Europe is facing because of 'GAFAM' (Google, Amazon, Facebook, Apple and Microsoft) and the impact dataflows are having on our daily lives.