Allegedly, Nike's HOI stores are ''the future of retail''. These data-driven stores offer a digitalized customer experience that is unlike anything else. What are the implications of Nike's data usage and is this usage ethical?
In this article, we analyze the corona QR code as a meaning-making practice and discuss its effects on society. The QR code was implemented to reduce the spread of COVID, but it's digital nature and meaning had an impact on society's resilience.
This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media.
This article analyzes the app Fitbit, its aim and its game design elements. What makes Fitbit both successful and unsuccessful. Additionally, the article discusses what role participatory surveillance plays on the app.