After Brexit, we can see what a success Farage's campaign has been. By talking about the right issues during crises, Farage appealed to a certain population in the UK. His active online campaign was also a major contributing factor in his success.
In the European debate, many people were against Nigel Farage, the 'alcoholic lying radical racist'. But Britain ended up leaving Europe, so Farage must have done something right to win that many votes, right?
In the past decades the European Union has been acting in the background. It totally overslept the rise of anti-Europe sentiments. The EU finally needs to start communicating how it improves the lives of the ordinary European citizens.