Celebrities

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article
Anna Skorodihina
02/11/2022
12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

Eroda: No Land Quite Like It

Eroda: where visual art, storytelling and marketing become one

Paper
Kelly Burnet
23/05/2022
13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

Promotion and storytelling in Hopeless Fountain Kingdom by Halsey

Paper
Hanan Faour
20/05/2022
10 minutes to read

This paper explores the ways in which the transmedial extensions of Halsey's concept album Hopeless Fountain Kingdom function as both a means of artistic exploration, as well as promotional tools. 

It's Giving Gay? - On the discourse about Shawn Mendes' sexuality

Paper
Jitske Verhagen
06/05/2022
11 minutes to read

In this paper, the discourse that emerged as a result of Shawn Mendes saying 'it's giving Cher' in his Vogue Met Gala video will be analysed. A look will be taken into why this led to people thinking he must be queer.

K-pop idol BTS Jimin and Oli London

Being transracial: how fluid is the cultural category of race?

Paper
Iris Olde Hampsink
02/05/2022
13 minutes to read

This article analyzes the discourse surrounding transracial identities by examining the multimodal and indexical qualities of Oli London's YouTube video 'Being KOREAN...', a fan's 'coming out', and two anti-transracial comments.

Is Wie Is de Mol making us paranoid?

Article
Inge van de Ven
26/02/2022
9 minutes to read

Saturday evening, March 5, is the finale of the 22nd season of Wie Is de Mol. We discuss the role of collective intelligence, the ways in which the show provokes distrust in its fans, and the ‘hybrid media’ element brought in by this live event.