Economy

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Economy of virality

Wiki
The economy of virality grounds in the commercialization of our society. The content is not sold anymore, but our attention is (which has to be quantified in clicks, likes, etc.)! 

Liberalism, aka ‘the left’ in the US?

Column
Christian Chun
16/04/2019
5 minutes to read

In his new column, Christian Chun zooms in on the use of 'liberalism' and 'liberals' as a synonym for the left in United States. Socialism and the left should should not be conflated with liberalism. 

yoghurt, history of yoghurt, cultural heritage

Yoghurt, whose is it? Yoghurt as cultural exchange

Article
Stella Veranoudi
14/04/2019
10 minutes to read

When one hears yoghurt, they’ll most likely think of Greek yoghurt. However, yoghurt is not originally Greek. More countries, like Turkey and Bulgaria are branding and claiming it as part of their own cultural heritage and history. 

capitalism, neoliberalism

What’s in a word: Neoliberalism or capitalism?

Column
Christian Chun
18/03/2019
5 minutes to read

Is there a difference between capitalism and neoliberalism? And what are the affordances of employing one term over another? Does this matter? According to Christian Chun (University of Massachusetts Boston) it does matter. 

The politics of Google, google,

The politics of Google

File

Google is your best friend. That is the answer one usually gets when one ask for some piece of information. This answer can be read as an index of a very influential media ideology: that Google is a benevolent, neutral instrument providing users with the truth. Reality is a bit more complicated. In this file, we zoom in on the politics of Google. 

 

influencer marketing

Influencer marketing has some serious ethical issues

Article
Nataliia Vdovychenko
29/01/2019
10 minutes to read

Influencer marketing is powerful. In recent years  consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.

Eating disorder sufferers on Twitter

Article
Tara van Dijk
08/01/2019
12 minutes to read

There is a social dimension to people suffering from an eating disorder. On platforms such like Twitter they form a social group. How is it to be a member of this community? 

ikea, globalization, advertisement

How typically Swedish is IKEA all over the world?

Article
Malou Janssen
06/11/2018
9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?