Check our wiki on this topic
Dual Readership
Wiki
Dual Readership refers to the process of constructing a work or text, also called crossover literature, which can play to two different levels of understanding for various audiences. This practice is most commonly employed in children’s literature.
Multimodality
Wiki
Multimodality is frequently characterized as either the interaction among semiotic modes or the integration of semiotic modes or resources (Poulsen, 2014). It approaches comprehending communication and representation to be more than about language.
Metaphor
Wiki
A metaphor is a trope, or a figure of speech, that directly refers to one thing by mentioning features of another one; an object, or an idea, is viewed as a metaphor which offers people new ways of examining ideas and viewing the world.
Comics
Wiki
Comics (generally referring to comic books and comic strips) are a popular form of visual storytelling that combines still images and text.
Overlexicalization
Wiki
Overlexicalization refers to the repetitions of words in order to emphasise a certain concept or definition. It is a process where words are used to persuade and accentuate something within discourse. Often, these words are quasi-synonymous - referring to the same thing in a slightly different tone - and give a sense of overcompleteness. Overlexicalization can be recognised when words are placed within a discourse which aims to persuade and cause to believe in something.
Junk News
Wiki
Junk news is news that is consumed and goes viral not because it is relevant or appreciated, but because it is addictive (Venturini, 2019).
Intertextuality
Wiki
Intertextuality occurs whenever we observe material from one text occur in other texts, explicitly as well as implicitly.
Indexicality
Wiki
Meaning that emerges out of text-context relations. Apart from (often) having a denotational meaning, linguistic and other signs are indexical in that they suggest metapragmatic, metalinguistic, metadiscursive features of meaning. Thus, an utterance may indexically invoke social norms, roles, identities.
Frame
Wiki
A frame is a set of meaningful signs connected to specific types of social action. Together they create a 'logic' of action and make the action understandable for those involved in it.
Formats
Wiki
Formats are recognizably patterned forms of behavior, subject to norms and judged accordingly by others.
Ethnography
Wiki
Ethnography can be defined as the small-scale study of human behavior through "clinical" observation and intersubjective participation.
Linguicism
Wiki
Linguicism is language discrimination or language racism, the discrimination of speakers of a certain language.
Discourse
Wiki
Discourse can be seen as language-in-action, something that is effectively used in communication.
