Media frames in the context of mass-media communication refers to the way interpretations of a message are encouraged or discouraged. It was first introduced by Erving Goffman in 1974 through his book, ‘Frame Analysis’.
The new phenomena created by diet culture are investigated in light of the promotion of 'weight-loss teas' by companies and influencers who create a discourse focused on body weight health on social media platforms such as TikTok.
In this paper we used the mixed-method ethnomining to answer the research question: How have UK citizens' attitudes towards the government changed over the course of the first and second lockdown, due to the COVID-19 measures?
In this paper the impact of the coming-out video posted by Nikkie de Jager (NikkieTutorials) will be discussed, focussing on the impact of the video on Nikkie de Jager's success and popularity as an influencer.
Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?
A story about a Syrian refugee family being terrorized by their neighbors went viral on social media, and people demanded justice for the family. This digital vigilantism case will be analyzed in this paper.
This paper analyses how the hybrid media system benefited BLM-protesters in summer 2020 following the death of George Floyd. People worldwide joined together to show their support for the cause, utilising social media to stay in touch.
Blossom Books is a Dutch independent publishing house specializing in young adult books. Myrthe Spiteri, the founder, gives a behind the scenes of what inspires the workings of a publishing house targeted to young readers.