Language, Culture and Globalization

This course is part of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

André Rieu as a glocalization phenomenon

Article

Bettie Cörvers

06/11/2019

13 minutes to read

Dutch violinist André Rieu is operating on a global and local field of the music industry with enormous success. This article explores how Rieu strikes a balance in building a glocal identity through his language use and social media presence.

K-Pop as a linguistic phenomenon

Article

Luna-Anastasia Riedel

06/11/2019

13 minutes to read

The interest in Korean pop music has been rising over the last couple of years making the Korean Wave grow. As part of its fan following, K-Pop has developed into a unique linguistic phenomenon, whereby fans are familiarized with Korean.

Chinese Indonesian hairdresser in Jakarta, Indonesia

Identity crisis: the confusion of being Chinese Indonesian

Article

Jessaline Tanjung

05/11/2019

11 minutes to read

Chinese Indonesians experience a kind of constant identity crisis, not knowing whether they belong to Chinese or Indonesian society. This article explores how they strike a delicate balance in the in-between.

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Nudging in the Healthy Direction

Article

Noor W.

Hannah Teunissen

Carlijn van de Gevel

Lisa Reijmers

28/10/2019

15 minutes to read

What is the health hype 'nudging' in the linguistic landscape? How is it practised at Tilburg University? And does it really work?

Disney Parks and soft globalization

Article

Joël Eduard Nicholas Grassère

25/10/2019

14 minutes to read

Disney has spread its Parks all over the world but faces new challenges that can only be solved by adapting its product to local cultures. The article explores how local and global forces together with Disney's identity influence their products.

How globalization has changed corporate communication

Article

Simon Moser

03/10/2019

16 minutes to read

As globalization and digitalization advance at a rapid pace, corporate communication has entered a new paradigm that features transnational strategies, as well as direct and emotional language.

How haters helped the rise of Greta Thunberg's popularity

Article

Francesca Iaboni

03/10/2019

23 minutes to read

This article dicusses the ways in which Greta Thunberg has been represented on social media, focusing on the way in which she has been discredited as the face of the largest environmental youth protest in history.

A once solely Jamaican based music style and culture started in the Jamaican dancehalls, inspired by ska and rocksteady, took over the world in the ’70s, Reggae.

Reggae as a global culture scape

Article

Naomi Hofman

02/10/2019

16 minutes to read

Jamaica is the center of a huge global culture scape: reggae. This article analyzes the globalization and history of reggae culture using Appadurai's concept of hard and soft globalization and Wallerstein's world-system analysis.