This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media.
This article explains the concept of transcreation, its history and its characteristics. It is applied to marketing, and with the use of international examples, it aims to emphasize a significant difference between translation and transcreation.
George Clooney staat bekend om zijn knappe uiterlijk, maar hoe komt het dat de acteur zo'n geschikt boegbeeld is voor de luxe koffie van Nespresso en wat zegt dit over de gehele celebrity industry?
