Hollywood product placement to Influencers and para-social relationships

Product Placement: from Hollywood to Social Media

Nathalie Schabio
12 minutes to read

This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media. 

The fail of transcreation

Julia Wysopal
10 minutes to read

This article explains the concept of transcreation, its history and its characteristics. It is applied to marketing, and with the use of international examples, it aims to emphasize a significant difference between translation and transcreation.