© Pexels 'I love you and I care about you’: How ASMR content creators establish parasocial relationships with their viewersPaperEline Klaessens 15/04/202413 minutes to read This paper is concerned with parasocial relationships in the context of ASMR-inducing content. Through analysis of two videos, it aims to identify tools used by ASMRtist to establish these relationships with their audience.