In this paper, the animated GIF is examined as a political tool that either destroys or builds the carefully constructed images of contemporary politicians.
Mr. Trump continued to induce that “fired-up-and-ready-to-go” feeling, as had both then-Senator Obama in 2008 and Senator Sanders in the primaries. And, according to Michael Silverstein, that made all the difference.
This article analyzes the way in which media shapes Donald Trump’s message and discourse, especially highlighting the importance of the length of the appearances, as they differ depending on the particular message the candidate is promoting.
