#commercialization

Self-Tracking Data and its Commercial Uses

Article
Marieke Hendriks
07/11/2019
14 minutes to read

The commercialization of self-tracking data introduces new privacy risks as a consequence of the 'biovalue' that health and medical information have in the digital data economy. 

Disney castle Florida

Disney Parks and soft globalization

Article
Joël Eduard Nicholas Grassère
25/10/2019
14 minutes to read

Disney has spread its Parks all over the world but faces new challenges that can only be solved by adapting its product to local cultures. The article explores how local and global forces together with Disney's identity influence their products.