convergence culture

Pictured is BoJack looking at his inflated mascot.

How convergence culture makes BoJack Horseman possible

Article
Rebecca de Jongh
21/04/2020
7 minutes to read

The way we watch television has drastically changed since the nineties. We no longer simply consume, we participate. This article examines BoJack Horseman as a case study to explain how convergence culture has altered the way we consume media.