![man wearing Bob Marley shirt A once solely Jamaican based music style and culture started in the Jamaican dancehalls, inspired by ska and rocksteady, took over the world in the ’70s, Reggae.](https://www.diggitmagazine.com/sites/default/files/styles/2_1_mobile/public/field/image/photo-1510681217935-5bc73636d974_0.jpg?itok=HZWg2XZO)
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Jamaica is the center of a huge global culture scape: reggae. This article analyzes the globalization and history of reggae culture using Appadurai's concept of hard and soft globalization and Wallerstein's world-system analysis.