digital ethnography

David Attenborough's Instagram account

David Attenborough: From Naturalist to Instagram Famous

Article
Tessa Visser
13/01/2021
10 minutes to read

David Attenborough, a ground-breaking naturalist, has had a successful career on media such as television and radio. However, he still felt the need associate himself with new media like Instagram. This article speculates on why that may be.

Wakker Dier chasing a home delivery van from supermarket Albert Heijn

Wakker Dier: animal rights activism in the Netherlands

Article
Claudia Gerards
24/06/2020
17 minutes to read

Some meat comes from animals that had a terrible life. In protest, organization Wakker Dier went viral with a campaign in which they followed supermarket home delivery trucks. But how did they achieve virality?

ASMRtists and the online ASMR -communities

Article
Hanna ten Harmsen van der Beek
01/04/2019
11 minutes to read

In this article, the behavior and norms within the micro-population of ASMR lovers will be analyzed. What do you need to know and what way do you need to act to become one of them?