digital ethnography

Wakker Dier chasing a home delivery van from supermarket Albert Heijn

Wakker Dier: animal rights activism in the Netherlands

Article
Claudia Gerards
24/06/2020
17 minutes to read

Some meat comes from animals that had a terrible life. In protest, organization Wakker Dier went viral with a campaign in which they followed supermarket home delivery trucks. But how did they achieve virality?

ASMRtists and the online ASMR -communities

Article
Hanna ten Harmsen van der Beek
01/04/2019
11 minutes to read

In this article, the behavior and norms within the micro-population of ASMR lovers will be analyzed. What do you need to know and what way do you need to act to become one of them?