Glocalization

yoghurt, history of yoghurt, cultural heritage

Yoghurt, whose is it? Yoghurt as cultural exchange

Article
Stella Veranoudi
23/09/2019
10 minutes to read

When one hears yoghurt, they’ll most likely think of Greek yoghurt. However, yoghurt is not originally Greek. More countries, like Turkey and Bulgaria are branding and claiming it as part of their own cultural heritage and history. 

ikea, globalization, advertisement

How typically Swedish is IKEA all over the world?

Article
Malou Janssen
25/03/2019
9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?