Hollywood

Hollywood product placement to Influencers and para-social relationships

Product Placement: from Hollywood to Social Media

Article
Nathalie Schabio
31/10/2022
12 minutes to read

This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media. 

batman, patriarchy

Why you should think twice before getting your kid Batman toys

Column
Jules van Iperen
31/10/2018
6 minutes to read

By making us sympathize with billionaire Batman, the superhero genre does a marvelous job in legitimizing powerful neoliberal politicians and American hegemony.