hyper-opticon

apple 1984, ad, digital utopianism, hyper-opticon, panopticon

Apple’s 1984 ad: from digital utopianism to hyper-opticon

Article
Ico Maly
22/01/2024
20 minutes to read

Apple's 1984 ad promised digital liberation, but today's reality reveals pervasive surveillance and a techno-feudalism. The utopian dream has transformed into a dystopian era of mind control and exploitation by digital platforms.