This paper analyzes the online behaviour of make-up lovers. It is a new, heterogenic, polycentric and multilayered micro-population in which people share a passion for this consumer product. What are the norms and how can one become a master?
This article looks at the influence of fashion on women from different cultures. This article shows that women can be influenced by the ideals of a society and that fashion can be used in order to be included or excluded.
This paper aims to explore how the digital age influences social behavior within the context of online bullying, with case of Amanda Todd as point of reference. The analysis is done from a broad sociological perspective.
Micro-hegemony, a term introduced by Blommaert and Varis, refers to the dynamic complexity of values, beliefs and perceptions that shape one’s identity. Here I show how hair, beauty and nationality framed my Afro-Black-European identity.