influencer

The Kardashian-Jenner Expository Empire

Article

Bibi Bonten

30/05/2019

15 minutes to read

Our values regarding privacy and dignity are changing in this online age, and exhibitionism is more alive than ever. The Kardashian family of influencers serves as an example to elaborate on these ongoing changes in our society.

Influencer marketing has some serious ethical issues

Article

Nataliia Vdovychenko

29/01/2019

10 minutes to read

Influencer marketing is powerful. In recent years consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.

The impact of Instagram influencers

Article

Jelske van Es

24/09/2018

15 minutes to read

On Instagram, influencers make a lot of money by promoting brands or products in their posts. How does an influencer stand out and gain a big following in the still-increasing amount of influencers on Instagram?