Kenneth Burke

How did Trump get this far?

Article
Ico Maly
17/10/2016
12 minutes to read

In this third and last article on Trump's message, Ico Maly analyzes a Facebook-Live video featuring Trump speaking to the crowds at a Rally in Jackson, Mississippi. 

Trump, the celebrity-businessman and vox populism

Article
Ico Maly
17/10/2016
11 minutes to read

In this second article on Trump's message, Ico Maly analyzes Donald Trump's "bragging-message machine". Winning elections is not about how well informed or intelligent a candidate is, it’s about ‘Message’.

Donald Trump American President?

Is Donald Trump a 'dangerous clown'?

Article
Ico Maly
17/10/2016
9 minutes to read

In this first article on "Trump's Message", Ico Maly analyzes the negative messaging of the adversaries of Donald Trump.  He argues that the framing of Trump as a clown makes us blind to the power of his message.