This article analyses Zico's Any Song dance challenge that went viral on TikTok and discusses why TikTok challenges go viral. We also see how these videos are a reproduction of art and also why slang words form in the app.
The mainstream media was surprised when BTS broke the record for most views in 24 hours on a video for their song Dynamite with 101 million views. This was the goal set to be achieved by BTS’ fandom. But how did they do this?