Even a first, superficial interpretation makes it clear that Apple's "1984" commercial has an outspoken political character. In this article, Thomas Decreus uses the work of Gilles Deleuze and others to gain a more profound understanding of one of the most famous technology commercials that ever aired on television.

Freedom is slavery: Apple’s 1984 Ad Forty Years On

Julian Hanna
8 minutes to read

Imagine one of the most shareable clips you’ve ever seen … and now imagine seeing it only once. That's exactly what happened to many of the people who watched Apple's "1984" television commercial during the Super Bowl. In this article, Julian Hanna reflects on the event.