makeup

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
01/11/2018
18 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?

Girls taking selfies

Plastic surgery and the quest for the perfect selfie in South Korea

Article
Nataliia Vdovychenko
26/11/2018
15 minutes to read

Plastic surgeries changed the world. In this article, we are going to talk about the measures taken to make an ordinary picture on your Instagram account “on point” and what some are willing to do in order to score those 10.000+ likes.

Make-up lovers in the online world

Paper
Nadadja Binder
01/11/2018
24 minutes to read

This paper analyzes the online behaviour of make-up lovers. It is a new, heterogenic, polycentric and multilayered micro-population in which people share a passion for this consumer product. What are the norms and how can one become a master?