‘I am free. And I get to be me’: The impact of NikkieTutorials' coming outPaperJitske Verhagen 28/06/202111 minutes to read In this paper the impact of the coming-out video posted by Nikkie de Jager (NikkieTutorials) will be discussed, focussing on the impact of the video on Nikkie de Jager's success and popularity as an influencer.