A meme can shape, spread and reflect on public discourse. This paper shows how the popular LOLcat played an integral part in the 2016 US presidential elections.
Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?
This article focuses on one specific group who is very active online which is the world of male make-up YouTubers. These vloggers who have been using YouTube and other platforms to make their voices heard. How did they do that?