![Pictured is BoJack looking at his inflated mascot. Pictured is BoJack looking at his inflated mascot.](https://www.diggitmagazine.com/sites/default/files/styles/2_1_mobile/public/field/image/wLFdG5xWaL8Hv6j0smlYw19wpiB.jpg?itok=UqRW6g3e)
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The way we watch television has drastically changed since the nineties. We no longer simply consume, we participate. This article examines BoJack Horseman as a case study to explain how convergence culture has altered the way we consume media.