social media celebrities

influencer marketing

Influencer marketing has some serious ethical issues

Article
Nataliia Vdovychenko
24/03/2021
10 minutes to read

Influencer marketing is powerful. In recent years  consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.

Dr. Mingyi Hou

Dr. Mingyi Hou on social media celebrities

Video
The Editors
11/01/2019

According to Dr. Mingyi Hou social media celebrities are 'gendered'. For instance, female social media celebrities in China conceal social constraints, while male social media celebrities try to reveal social constraints.