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Superfood such as goji berries, chia seeds, and moringa powder is a hype on the Internet. This article analyses the discourse of three different superfood distributors and how they make use of authenticity, necessity, and aestheticization.
Superfoods are hot, and so is Matcha, the powdered green tea. Matcha is more than just tea, it is a superfood, an identity emblem and a social media phenomenon.