transnational

weChat, Den Haag, VVD

How WeChat was used in the 2018 elections in The Hague

Column
Linmin Zheng
24/01/2019
6 minutes to read

This article analyzes the Chinees dimension of the 2018 election in The Hague, The Netherlands. On the basis of concrete data Linmin Zheng argues that even local politics have become translocal.

The fail of transcreation

Article
Julia Wysopal
25/07/2022
10 minutes to read

This article explains the concept of transcreation, its history and its characteristics. It is applied to marketing, and with the use of international examples, it aims to emphasize a significant difference between translation and transcreation.

voguing it into the mainstream

The LGBTQ community and voguing

Article
Heleen Dijkhuizen
27/03/2017
4 minutes to read

When voguing entered the mainstream, the connection between the LGBTQ community and voguing changed.