K-Pop fans can now be found all over the world. Due to the mass organized fan actions, traditions, and complicated language, the K-Pop fandom sets itself apart from other fandoms. In this article I look at K-Pop fans on Twitter as a cultural niche.

How is the online fandom of  Sebastian Stan built on the social media platform Instagram? And how do the followers of these fan accounts connect online?

Social media celebrities are a phenomenon from the last decade. They seem to be authentic and just like you. Or rather, that's what they want you to believe.