Celebrities

Ghislaine Handiri: Authentic Self-Presentation on Social Media

Paper

Noa Reijnen

27/01/2023

9 minutes to read

This paper describes how one specific influencer, Ghislaine Handiri, presents herself as authentic on Instagram and how Instagram as a mediator influences and shapes her authenticity.

Friends: From progressive for its time to failing to age well

Paper

Daisy van Belzen

09/01/2023

13 minutes to read

Does a show from the 90s have a place in our current culture, or has it become too culturally outdated? This study aims to show how a contemporary audience deals with an older cultural expression.

Wie is de Mol?, more than a TV show (Wie is de Mol?)

Review

Kristi van der Zanden

28/09/2022

6 minutes to read

"Wie is de Mol?" is a reality show with a very active and partecipative fanbase. Learn about how the fanbase and the production are creating a collective culture.

Beyonce: https://www.vogue.com/article/tyler-mitchell-beyonce-vogue-portrait-smithsonian-national-portrait-gallery

“Who run the world?”: A critical analysis of Beyoncé and her Instagram

Academic paper

Anastasia Goana

02/09/2022

10 minutes to read

A study of the Beyoncé brand through her use of Instagram.

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article

Anna Skorodihina

02/11/2022

12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

What Greta Gerwig's Little Women (2019) tells us about injustice in Hollywood

Paper

Lola Vos

27/05/2022

15 minutes to read

The Academy Awards have long been criticized for their lack of diversity in their Oscars nominations. This research explores the consequences of the Academy’s Oscars nominations on Hollywood through a case study of Little Women (2019).

Eroda: where visual art, storytelling and marketing become one

Paper

Kelly Burnet

23/05/2022

13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

Promotion and storytelling in Hopeless Fountain Kingdom by Halsey

Paper

Hanan Faour

20/05/2022

10 minutes to read

This paper explores the ways in which the transmedial extensions of Halsey's concept album Hopeless Fountain Kingdom function as both a means of artistic exploration, as well as promotional tools.