Nowadays, fans speak in a ritualistic and phatic manner on Weibo. They interpret Weibo’s popularity metrics and algorithms and use them for strategic communicative practices, aiming at boosting positive publicity and high media visibility for idols.
Alexandra Ocasio-Cortez has in no time risen from an outsider to absolute global political stardom, and she has done so by taking social media campaigning to another level.
How is the online fandom of Sebastian Stan built on the social media platform Instagram? And how do the followers of these fan accounts connect online?
By making us sympathize with billionaire Batman, the superhero genre does a marvelous job in legitimizing powerful neoliberal politicians and American hegemony.
Social media celebrities are a phenomenon from the last decade. They seem to be authentic and just like you. Or rather, that's what they want you to believe.
The Frida Kahlo Barbie shows us how brands can fail miserably in their search for authenticity. This article dives into the Frida Kahlo Barbie case. What caused the controversy? And what defines a real, thought leading brand to us?
Plastic surgeries changed the world. In this article, we are going to talk about the measures taken to make an ordinary picture on your Instagram account “on point” and what some are willing to do in order to score those 10.000+ likes.
