Celebrities

Ghislaine Handiri: Authentic Self-Presentation on Social Media

Paper
Noa Reijnen
27/01/2023
9 minutes to read

This paper describes how one specific influencer, Ghislaine Handiri, presents herself as authentic on Instagram and how Instagram as a mediator influences and shapes her authenticity.

Friends: From progressive for its time to failing to age well

Paper
Daisy van Belzen
09/01/2023
13 minutes to read

Does a show from the 90s have a place in our current culture, or has it become too culturally outdated? This study aims to show how a contemporary audience deals with an older cultural expression.

Wie is de Mol?, more than a TV show (Wie is de Mol?)

Review
Kristi van der Zanden
28/09/2022
6 minutes to read

"Wie is de Mol?" is a reality show with a very active and partecipative fanbase. Learn about how the fanbase and the production are creating a collective culture. 

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article
Anna Skorodihina
02/11/2022
12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

Eroda: No Land Quite Like It

Eroda: where visual art, storytelling and marketing become one

Paper
Kelly Burnet
23/05/2022
13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

Promotion and storytelling in Hopeless Fountain Kingdom by Halsey

Paper
Hanan Faour
20/05/2022
10 minutes to read

This paper explores the ways in which the transmedial extensions of Halsey's concept album Hopeless Fountain Kingdom function as both a means of artistic exploration, as well as promotional tools.