Donald Trump knows very well that mediated visibility can be used as a political instrument and weapon. So instead of trying to control this mediated visibility, he uses mediated controversy as his strategy.
In this second article on Trump's message, Ico Maly analyzes Donald Trump's "bragging-message machine". Winning elections is not about how well informed or intelligent a candidate is, it’s about ‘Message’.
In this first article on "Trump's Message", Ico Maly analyzes the negative messaging of the adversaries of Donald Trump. He argues that the framing of Trump as a clown makes us blind to the power of his message.
Explaining political failure is as relevant as explaining political success.This analysis explores why Lindsey Graham's political message did not succeed in capturing the electorate in the campaign for the Republican presidential primaries.